Week 10 EOC: Golden Globe

You need to find your target audience. Finding your target audience is key. Once you know who it is your message will be designed. You need to have a precise pinpoint on who exactly you are trying to reach out to in order to contour your message around them. To get people to see these low profile high quality films I would first step is to find out exactly what the message of the film is. The few trailers for the movies were not very clear on what exactly the movie was about. I believe that a well put together trailer is key to the success of a film. It allows people to see a quick snapshot of the film and instantly decide if they would like to go see it in theaters or not. This can be done without completely spoiling the story for the viewer. A well made trailer will instantly captivate the targeted audience. Lastly ensure the film is in the correct genre category. If it is an action thriller don't throw a comedy tag on there just for the chance for more nominations, the people who go there to see a comedy will be disappointed and probably some of their opinions will carry some weight because they are a known movie critic which could take butts out of the seats in theaters.

Week 9 EOC: Synapsis

My web video is an advertisement for Guiseppe Zanotti's mens sneakers. The goal is to show that the boldness, prestige, and style of the shoe and brand will help men attract women. Women tent to flock towards men who have a nice sense of style just as they spend hundreds maybe even thousands on shoes or a handbag men can do the same. Men who purchase this product will gain the needed confidence that they need through feeling good about what they are wearing and also the brand will have women look twice and give him they drop more of attention that he needs. The video exaggerates the reaction of the women but, still convey the notion that through these shoes sex appeal can be achieved.  All some men lack is the style that they need, they may have the money but, if nobody can tell they recede and blend in with every other man walking around. With Guiseppe sneakers they can become the man who can stand out.

Week 7 EOC: The Pitch

I will be doing my project on Guiseppe Zanotti Mens Sneakers.

It is time to hang those hype beast shoes up. Spending $250 on Jordan 4s is cool and all, if you are trying to blend in with every other guy on the planet. Step your game up if you want to win big you have got to play big. There is no point of having the nice clothes and car if you step out with the same shoes as the next guy. You need something that will let her know, you are the man! Classy, yet loud, Elegant, yet risky give them a reason to look twice. Guiseppe's represent everything you are so let it be known. These shoes can turn any outfit up a knotch wether its a suit or your favorite pair of ripped jeans it doesn't matter. Throw a pair on and become the center of attention. You ever see a flock of birds attack bread crumbs. Exactly, be the breadcrumbs all you have to do it put on your Guiseppe's and watch the birds flock. A powerful man deserves to wear powerful shoes. Why walk, with everyone else, maybe its time to float above it all. Unmatched comfort and quality that far exceed your standard pair of Nike or Jordan shoes. Be different, be bold, be the man.

Reciprocity

Being a high end brand us here at Guiseppe feel that our stagey has to uphold our rand."We believe that ethical behavior is so important to building customer relationships in the 21st century that we've included a current Ethical Issue in advertising." We are going to get the guyes what they need and in make sure they are to epicenter of any room they enter with only the finest products on their feet. Doing that will ensure the guys in turn wear our brand with pride and tell others about it aswell. We just have to reach out to the the right way everything we offer benefits the guys and in return they "...offer particular opportunities and benefits to the marketer." That we need i return to take sales and our prestige to the next level. "One could successfully argue that advertising's current lack of credibility is due in large part to the cumulative effect of poor ethical behavior on the part of some advertisers..." that is why we are going to be successful because we are going to outpreform all other high end brands with a smile on our face, and the guys will respond because they know what they are getting holds true to what we are saying.

Scarcity

We have got to attack strong and let everyone know we know what fashion is right now and, we are taking it to the next level. Evrything we produce is bold and stands out from all the rest which is exactly why these guys are loking for. "Moreover, different clients demand different services, forcing agencies to develop various compensation methods." We will go above and beyond to make sure not only do their feet look good in our shoes but, if anything ever goes wrong with our shoes we will fix it right away, no delay. I understand the price may be a bit steep but its a prestige you are buying into. It is a lifestyle not just a simple pair of shoes. We here at Guiseppe dont feel we need commercials we let out products speak for itself and since we arent spending millions upon millions on t.v. spots we can focus on increasing the quality of our products. 

Authority

We are the experts, we have done the research here at Guiseppe and we know our fashion. Everyone see that so they never question our practice. Alot of the time we are not only just making shoes our "Clients today expect agencies to solve problems so fees are becoming more common." They have no problem paying them because we are the experts and our clients know that we always steer them in the right direction "To succeed, advertising agencies need clients. New clients come from personal contact with top management, referrals from satisfied clients or advertising consultants, publicity on recent successful campaigns, or the agency's general reputation." They just need to understand that the direction we are going in is the right one and with us they cant lose. 

Consistency

We strive to make sure we give our clients the most for their dollar, if anything goes wrong for example rips or tears in our shoes we fix them free of charge, we also have shoe experts on site who clean the shoes if needed. We also provide our clients with shoe bags to protect them on those long flights in their suitcase, or maybe to keep the dust off as they sit in the closet waiting on their rotation into the line. "The incentives may be coupons, free samples, contests, or rebates on the purchase price. By offering added value, sales promotion accelerates sales. So it is a very effective tool." 

Liking

Our clients love us because we put them first. Our employees put their best fot forward making sure these guyes know that the shoes are just what they needed and are doing the trick.  In order to establish and uphold all these long lasting business relationships "... as part of the marketing mix..." While PR is closely aligned with advertising, it requires very different skills and is usually performed by professionals...". We have an entire team devoted to maintaining healthy relationships with our clients wether its a call just to ask how they are enjoying the shoes or and email letting them know our new line will launch soon. It seems the more we give to them they always give back to us ten fold.

Consensus

We let our products speak for itself "An important trend in digital media is viral video. A viral video involves creating a digital video with a subtle promotional message. The video is designed to tempt viewers to share it with their friends." Which is why we dont need comercials or anything to promote us really. It seems like when we deliver our shoes go viral all over the internet and guys line up for blocks to get their pair, It is because of what we stand for. Only the best materials go into our products and we use that to our advantage and our clients are happy with that "...many other marketers have come up with ways to induce their satisfied customers to recommend their product or service to friends and family members. One of the keys to viral marketing success is to present an offer with real perceived value—one that people will want to share with one another."

Week 3 EOC: Superbowl Commercial

Week 2 EOC: Volkswagon Scandal

Cantie Johnson

Survey of Advertising ADV110

October 15, 2015

1.     Volkswagen Plans to Overhaul Diesel Technology in Scandal's Wake

http://www.nbcnews.com/business/autos/volkswagen-plans-overhaul-diesel-technology-scandals-wake-n443661

The maker's current 2.0-liter diesel was surreptitiously programmed to produce low levels of smog-causing nitrogen oxides (NOx) during emissions tests, but in a trade-off apparently meant to improve performance and mileage, those TDI engines were allowed to produce significantly higher levels of pollutants in real-world use. VW has confirmed it used the so-called "defeat device" technology in 11 million vehicles sold worldwide over the past seven years, including 482,000 in the U.S.

2.     The man who discovered the Volkswagen emissions scandal

http://www.bbc.com/news/business-34519184

"The Passat had emissions five to 20 times the standard. The Jetta was worse. It was 15-35 times the standard.

"And then when they got to the X5, they were recording very, very low emissions again - so they were like 'OK - it wasn't our equipment'. "The data was clear enough, but Mr German didn't want to pre-judge an enquiry. "While we suspected it might be a defeat device we never said that, and we turned our data over to the California Air Resources Board (CARB) and Environmental Protection Agency (EPA) and let them do the investigation.

3.     Volkswagen's Cost Cuts At Its Namesake Brand Due To Emissions Scandal A Blessing In Disguise

http://www.forbes.com/sites/greatspeculations/2015/10/15/volkswagens-cost-cuts-at-its-namesake-brand-due-to-emissions-scandal-a-blessing-in-disguise/

Basically, the brand is moving towards more efficiency. From a brand whose image has been tainted on the back of falsification of emissions data, Volkswagen is now looking to do damage control by being more efficient and “environmentally friendly” than ever before. The brand’s focus is on building plug-in hybrid electric vehicles with greater range, high-volume electric vehicles with a radius of up to 300 kilometers, a 48-volt power supply system (mild hybrid), as well as ever more efficient diesel, petrol, and CNG concepts. Emphasis on cleaner technologies bodes well for Volkswagen, because this could be where the automotive growth is heading. Electric vehicles represent under 0.1% of all global passenger car stock presently, but this category continues to grow by a strong percentage year-over-year (53% and 70% in 2014 and 2013, respectively). And, of course, the faster Volkswagen repairs its brand image, the better. Volkswagen has said it will cut investment by €1 billion ($1.14 billion) a year at its namesake brand, in the wake of the dieselgate scandal, and accelerate its efficiency program.

4.     VW responds to diesel scandal, says “the future is electric”

http://arstechnica.com/cars/2015/10/vw-responds-to-diesel-scandal-says-the-future-is-electric/

We're almost at the end of the first month of the Volkswagen scandal, which now includes 11 million cars and Leonardo DiCaprio. VW's US boss has testified to Congress, blaming a few rogue software engineers. For starters, there's going to be much more emphasis on electrification. Electric vehicles and hybrids have played more of a bit part at VW, compared to Toyota, GM, and domestic rivals BMW and Mercedes-Benz. That's going to change with a standard electric architecture that can be used across multiple vehicles and brands. VW Group isn't devoid of hybrid and EV know-how. Audi's Le Mans program has taught it a lot about high voltage automotive systems, and Porsche has a wealth of experience from the 918 Spyder, Panamera Hybrid, and even the 919 Hybrid racer. VW would be smart to leverage all these programs. Cheap "clean diesel" is probably a thing of the past.

5.     Leonardo DiCaprio to Produce Movie on Volkswagen Scandal

http://variety.com/2015/film/news/leonardo-dicaprio-volkswagen-scandal-movie-1201615946/

Leonardo DiCaprio and Jennifer Davisson have come on board to produce Paramount’s movie about the Volkswagen clean diesel scandal. The duo are producing through their Appian Way banner. There are no acting or directing attachments yet. Paramount has acquired movie rights to Jack Ewing’s upcoming book, which will detail the scandal in which the company placed illegal software in their clean diesel cars that could tell when a car was being tested for fuel emissions and would turn on the emissions control to cheat the test and meet EPA standards. During normal driving conditions, emission control software was shut off  — resulting in as much as 40 times more pollution than allowed by law. Volkswagen is currently facing up to $18 billion in fines from the U.S. Environmental Protection Agency. The scandal has rocked the automotive company, with Volkswagen’s stock plunging, and called into question the future of the German automotive industry. The scandal has also damaged VW’s reputation and led to the resignation of CEO Martin Winterkorn.

Week 1 EOC: My Voice

Being an advertising professional, I strive to educate, entice, and captivate my target audience with intent to over deliver works which are done to surpass the highest standards and expectations.  My goal is not only to sell, inform, or to incline.  It is also to enhance established architecture with intent to create a long lasting business relationship between my clientele and I.  In order to ensue prosperity and success for all associated parties.  My works exemplify excellence, which are achieved by putting forth those few minute yet, important extra steps in order to ensure final products far surpass industry standard and, embody the goals, internal message, and personality of the brand.  Which in turn will promote and lay foundations for a truly innovative experience for the consumer and house alike, that will in turn create a steadfast platform to support exponential business growth.