Week 3 EOC: Superbowl Commercial

Week 2 EOC: Volkswagon Scandal

Cantie Johnson

Survey of Advertising ADV110

October 15, 2015

1.     Volkswagen Plans to Overhaul Diesel Technology in Scandal's Wake

http://www.nbcnews.com/business/autos/volkswagen-plans-overhaul-diesel-technology-scandals-wake-n443661

The maker's current 2.0-liter diesel was surreptitiously programmed to produce low levels of smog-causing nitrogen oxides (NOx) during emissions tests, but in a trade-off apparently meant to improve performance and mileage, those TDI engines were allowed to produce significantly higher levels of pollutants in real-world use. VW has confirmed it used the so-called "defeat device" technology in 11 million vehicles sold worldwide over the past seven years, including 482,000 in the U.S.

2.     The man who discovered the Volkswagen emissions scandal

http://www.bbc.com/news/business-34519184

"The Passat had emissions five to 20 times the standard. The Jetta was worse. It was 15-35 times the standard.

"And then when they got to the X5, they were recording very, very low emissions again - so they were like 'OK - it wasn't our equipment'. "The data was clear enough, but Mr German didn't want to pre-judge an enquiry. "While we suspected it might be a defeat device we never said that, and we turned our data over to the California Air Resources Board (CARB) and Environmental Protection Agency (EPA) and let them do the investigation.

3.     Volkswagen's Cost Cuts At Its Namesake Brand Due To Emissions Scandal A Blessing In Disguise

http://www.forbes.com/sites/greatspeculations/2015/10/15/volkswagens-cost-cuts-at-its-namesake-brand-due-to-emissions-scandal-a-blessing-in-disguise/

Basically, the brand is moving towards more efficiency. From a brand whose image has been tainted on the back of falsification of emissions data, Volkswagen is now looking to do damage control by being more efficient and “environmentally friendly” than ever before. The brand’s focus is on building plug-in hybrid electric vehicles with greater range, high-volume electric vehicles with a radius of up to 300 kilometers, a 48-volt power supply system (mild hybrid), as well as ever more efficient diesel, petrol, and CNG concepts. Emphasis on cleaner technologies bodes well for Volkswagen, because this could be where the automotive growth is heading. Electric vehicles represent under 0.1% of all global passenger car stock presently, but this category continues to grow by a strong percentage year-over-year (53% and 70% in 2014 and 2013, respectively). And, of course, the faster Volkswagen repairs its brand image, the better. Volkswagen has said it will cut investment by €1 billion ($1.14 billion) a year at its namesake brand, in the wake of the dieselgate scandal, and accelerate its efficiency program.

4.     VW responds to diesel scandal, says “the future is electric”

http://arstechnica.com/cars/2015/10/vw-responds-to-diesel-scandal-says-the-future-is-electric/

We're almost at the end of the first month of the Volkswagen scandal, which now includes 11 million cars and Leonardo DiCaprio. VW's US boss has testified to Congress, blaming a few rogue software engineers. For starters, there's going to be much more emphasis on electrification. Electric vehicles and hybrids have played more of a bit part at VW, compared to Toyota, GM, and domestic rivals BMW and Mercedes-Benz. That's going to change with a standard electric architecture that can be used across multiple vehicles and brands. VW Group isn't devoid of hybrid and EV know-how. Audi's Le Mans program has taught it a lot about high voltage automotive systems, and Porsche has a wealth of experience from the 918 Spyder, Panamera Hybrid, and even the 919 Hybrid racer. VW would be smart to leverage all these programs. Cheap "clean diesel" is probably a thing of the past.

5.     Leonardo DiCaprio to Produce Movie on Volkswagen Scandal

http://variety.com/2015/film/news/leonardo-dicaprio-volkswagen-scandal-movie-1201615946/

Leonardo DiCaprio and Jennifer Davisson have come on board to produce Paramount’s movie about the Volkswagen clean diesel scandal. The duo are producing through their Appian Way banner. There are no acting or directing attachments yet. Paramount has acquired movie rights to Jack Ewing’s upcoming book, which will detail the scandal in which the company placed illegal software in their clean diesel cars that could tell when a car was being tested for fuel emissions and would turn on the emissions control to cheat the test and meet EPA standards. During normal driving conditions, emission control software was shut off  — resulting in as much as 40 times more pollution than allowed by law. Volkswagen is currently facing up to $18 billion in fines from the U.S. Environmental Protection Agency. The scandal has rocked the automotive company, with Volkswagen’s stock plunging, and called into question the future of the German automotive industry. The scandal has also damaged VW’s reputation and led to the resignation of CEO Martin Winterkorn.

Week 1 EOC: My Voice

Being an advertising professional, I strive to educate, entice, and captivate my target audience with intent to over deliver works which are done to surpass the highest standards and expectations.  My goal is not only to sell, inform, or to incline.  It is also to enhance established architecture with intent to create a long lasting business relationship between my clientele and I.  In order to ensue prosperity and success for all associated parties.  My works exemplify excellence, which are achieved by putting forth those few minute yet, important extra steps in order to ensure final products far surpass industry standard and, embody the goals, internal message, and personality of the brand.  Which in turn will promote and lay foundations for a truly innovative experience for the consumer and house alike, that will in turn create a steadfast platform to support exponential business growth.