Cantie Johnson
Survey of Advertising ADV110
October 15, 2015
1.
Volkswagen Plans to Overhaul Diesel Technology
in Scandal's Wake
The maker's current 2.0-liter diesel was surreptitiously
programmed to produce low levels of smog-causing nitrogen oxides (NOx) during
emissions tests, but in a trade-off apparently meant to improve performance and
mileage, those TDI engines were allowed to produce significantly higher levels
of pollutants in real-world use. VW has confirmed it used the so-called
"defeat device" technology in 11 million vehicles sold worldwide over
the past seven years, including 482,000 in the U.S.
2.
The man who discovered the Volkswagen emissions
scandal
"The Passat had emissions five to 20 times the
standard. The Jetta was worse. It was 15-35 times the standard.
"And then when they got to the X5, they were recording
very, very low emissions again - so they were like 'OK - it wasn't our
equipment'. "The data was clear enough, but Mr German didn't want to
pre-judge an enquiry. "While we suspected it might be a defeat device we
never said that, and we turned our data over to the California Air Resources
Board (CARB) and Environmental Protection Agency (EPA) and let them do the investigation.
3.
Volkswagen's Cost Cuts At Its Namesake Brand Due
To Emissions Scandal A Blessing In Disguise
Basically, the brand is moving towards more efficiency. From
a brand whose image has been tainted on the back of falsification of emissions
data, Volkswagen is now looking to do damage control by being more efficient
and “environmentally friendly” than ever before. The brand’s focus is on
building plug-in hybrid electric vehicles with greater range, high-volume
electric vehicles with a radius of up to 300 kilometers, a 48-volt power supply
system (mild hybrid), as well as ever more efficient diesel, petrol, and CNG
concepts. Emphasis on cleaner technologies bodes well for Volkswagen, because
this could be where the automotive growth is heading. Electric vehicles
represent under 0.1% of all global passenger car stock presently, but this
category continues to grow by a strong percentage year-over-year (53% and 70%
in 2014 and 2013, respectively). And, of course, the faster Volkswagen repairs
its brand image, the better. Volkswagen has said it will cut investment by €1
billion ($1.14 billion) a year at its namesake brand, in the wake of the
dieselgate scandal, and accelerate its efficiency program.
4.
VW responds to diesel scandal, says “the future
is electric”
We're almost at the end of the first month of the Volkswagen
scandal, which now includes 11 million cars and Leonardo DiCaprio. VW's US boss
has testified to Congress, blaming a few rogue software engineers. For
starters, there's going to be much more emphasis on electrification. Electric
vehicles and hybrids have played more of a bit part at VW, compared to Toyota,
GM, and domestic rivals BMW and Mercedes-Benz. That's going to change with a
standard electric architecture that can be used across multiple vehicles and
brands. VW Group isn't devoid of hybrid and EV know-how. Audi's Le Mans program
has taught it a lot about high voltage automotive systems, and Porsche has a
wealth of experience from the 918 Spyder, Panamera Hybrid, and even the 919
Hybrid racer. VW would be smart to leverage all these programs. Cheap "clean
diesel" is probably a thing of the past.
5.
Leonardo DiCaprio to Produce Movie on Volkswagen
Scandal
Leonardo DiCaprio and Jennifer Davisson have come on board
to produce Paramount’s movie about the Volkswagen clean diesel scandal. The duo
are producing through their Appian Way banner. There are no acting or directing
attachments yet. Paramount has acquired movie rights to Jack Ewing’s upcoming
book, which will detail the scandal in which the company placed illegal
software in their clean diesel cars that could tell when a car was being tested
for fuel emissions and would turn on the emissions control to cheat the test
and meet EPA standards. During normal driving conditions, emission control
software was shut off — resulting in as
much as 40 times more pollution than allowed by law. Volkswagen is currently
facing up to $18 billion in fines from the U.S. Environmental Protection
Agency. The scandal has rocked the automotive company, with Volkswagen’s stock
plunging, and called into question the future of the German automotive industry.
The scandal has also damaged VW’s reputation and led to the resignation of CEO
Martin Winterkorn.
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